The fashion industry has been oblivious to advances in technology, until now. Introducing ISHU, the first technology infused fashion brand.

After no less than 6 years of creative development, ISHU launched its first commercially available product-innovation in 2016, the anti-flash scarf aka the ‘Anti-paparazzi Scarf’. The anti-flash scarf gained instant recognition through major fashion and technology publications.

The first anti flash collection - Anonymous Season 1 is available here.

As a company, we promise to continually innovate and provide technology inspired apparel to improve the way society lives today. We will enable fashion to use technology in a way that is yet unseen.